We need this book

Would You Wear a Serial Killer's Sweater?
On jellyfish genes, autism, politics, and how our intuitions lead us into strange territory.

Psychologist and cognitive neuroscientist Bruce Hood has been known to brandish a cardigan belonging to the serial killer Fred West in the lecture hall. West tortured, raped, and murdered at least 12 women. Of course, a moment's reflection will reveal that his sartorial choices probably had nothing to do with his grisly hobby. And there's no possibility of catching serial killer disease from his sweater, right? Nonetheless, most people will refuse to wear the sweater once they know its provenance (false provenance, actually, the sweater Hood uses is not really West's). Odder still, in large lecture halls, members of the audience will physically recoil from the few people who say they are willing to wear the sweater. The crowds, which often consist of highly-educated, secular people, laugh nervously as this little drama is played out, says Hood, because they realize that there is something odd and illogical about their reaction.

Hood has made a study of these intuitive ways of seeing the world. In his new book Supersense: Why We Believe in the Unbelievable (HarperOne), he looks at the moments where our intuitions come into conflict with our rational faculty. We're born with a proclivity to see patterns that aren't there, to sense agency where there is only randomness, and to tell stories about cause and effect that may or may not be true. Hood examines religion through this lens, but most of the book focuses on the ways that even people who don't consider themselves religious—or even superstitious—are governed by intuition.